Category Archives: Marketing and Merchandising for Fashion Program

The global fashion industry relies on marketing and merchandising professionals who have an eye for style and a brain for business. If you’re ready to combine your joint passions for fashion and marketing, VCAD’s Marketing and Merchandising for Fashion diploma program is for you.

The Marketing and Merchandising for Fashion program introduces students to the foundations of the fashion industry, including design theory, retailing, industry-standard software marketing, event promotions, displays and merchandising.

Graduates of this program will build a portfolio of work and will be prepared to apply for fashion jobs in areas like public relations, marketing, merchandising, retailing, event and promotions planning, or as a fashion writer.

Upon successful completion of this program, you will be able to:
– Illustrate fashion designs.
– Demonstrate an understanding of fashion history and its influence on modern designers.
– Deconstruct garments and finishing techniques.
– Classify types of apparel and target markets.
– Describe development and production life cycles of textiles and apparel.
– Clearly articulate sales and advertising plans using industry standard tools to generate competitive analysis.
– Demonstrate the role of niche markets, target marketing, and market segmentation.
– Plan effective placement of sales product.
– Demonstrate the role of branding and private labels in generating sales.
– Describe the role of costing and merchandise management on ROI.
– Define retailing and the steps in planning for meeting ROI.
– Write, present, and critique plans and proposals.

This program is 60 weeks in length.

Job Opportunities
– Fashion Merchandising
– Buying
– Public Relations
– Retail Management
– Marketing
– Event Promotions
– Publicity
– Visual Display
– Assistant Store Manager
– Fashion Writer

VCAD Talks to Marketing & Merchandising for Fashion Student Alexandra

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Alexandra, a Marketing & Merchandising for Fashion student from the Visual College of Art & Design (VCAD), moved from Ontario to Vancouver to pursue her dream career in fashion.

What was the best part of her experience at VCAD? Meeting new friends and learning from industry-experienced instructors who went above and beyond the classroom to provide learning support to their students.

VCAD of Vancouver BC
500 – 626 West Pender St.
Vancouver, BC
V6B 1V9

Your Future in Marketing and Merchandising for Fashion

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The Marketing & Merchandising for Fashion diploma program develops the skills necessary to transform creative fashion marketing concepts into essential collateral. The diploma program inspires creativity while providing training about the fashion marketing industry.

VCAD of Vancouver BC
500 – 626 West Pender St.
Vancouver, BC
V6B 1V9

Looking for a Career in Marketing & Merchandising for Fashion?

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Subscribe to the Visual College of Art and Design Youtube channel:
http://www.youtube.com/subscription_center?add_user=VancouverVCAD

Are you ready to combine your business-savvy and keen fashion sense into a career in fashion? VCAD’s Marketing and Merchandising for Fashion diploma program can get you there.

Career opportunities exist in several areas of the fashion industry, including marketing, merchandising, public relations and event and promotions planning.

VCAD of Vancouver BC
500 – 626 West Pender St.
Vancouver, BC
V6B 1V9